Disneyland Paris rival, the £2.5bn London Resort, planned for the Swanscombe Peninsula, signs partnership with PwC

Bosses at the proposed multi-billion pound London Resort entertainment complex have signed up another major partner.

The £2.5bn park, first announced in 2012, and planned for the Swanscombe Peninsula, has agreed a strategic partnership with business services giant PwC.

The London Resort is promising big attractions and big crowds when it eventually opens
The London Resort is promising big attractions and big crowds when it eventually opens

It will provide its support in "defining the technology masterplan" for the highly ambitious project which is set to be the UK's equivalent of Disneyland Paris.

PwC, renowned as one of the biggest accountancy firms in the world, operates as an umbrella organisation for a host of professional services.

According to the team behind London Resort, PwC will "bring their global experience in smart venue technologies" to meet the resort's "ambitious environmental and social goals".

While details of exactly what it will be involved in have not been revealed, it could involve the implementation of systems to monitor the density of crowds to prevent build-ups, and high-tech apps to help enhance the customer experience.

PY Gerbeau, CEO of London Resort added: "To be the first theme park across Europe to be built from scratch in nearly 30 years, we need to work with the best and they don’t come much bigger or better than PwC. We are delighted to welcome them as a partner invested in the project.

PY Gerbeau, CEO of London Resort, is confident the destination will be a huge success
PY Gerbeau, CEO of London Resort, is confident the destination will be a huge success

“Our determination to deliver on sustainability, commitment to deliver on carbon zero aspirations and improving the fabric of society by operating as good corporate citizens are values we share with PwC.”

The project, set on a 535-acre marshland and brownfield site between Dartford and Gravesend, continues to be fraught with delays and an official examination is yet to get under way.

Delays were granted at the request of the developers to address transport concerns and the area's status as a Site of Special Scientific Interest.

It has contributed to the opening date being further pushed back. The first phase of the park is now due to be open to the public in 2025. When first announced, it was hoped the park would have been operational by 2019.

Marco Amitrano, head of clients and markets at PwC UK, said: “Its vision for next generation entertainment is an exciting proposition - particularly at a time when changes to how we live and work, infrastructure spending, and sustainability initiatives are fuelling remarkable developments in technology.

The London Resort is set to be built on the Swanscombe Peninsula. Picture: EDF Energy
The London Resort is set to be built on the Swanscombe Peninsula. Picture: EDF Energy

"We’re proud to bring our expertise and imagination to help build this cutting-edge tech into the fabric of the London Resort experience alongside our global ecosystem of technology partners.”

As part of the proposals to "create one of the most sustainable, global leisure and entertainment destinations in the world", London Resort has committed to invest £150m on "remediation, habitat enhancement and providing around eight miles of footpaths and public rights of way and will deliver a net-gain in biodiversity".

If all goes to plan, the resort will eventually comprise of two parks. The first is due to open in 2025 with the second by 2030. It is expected that around 70% of attractions will be undercover.

It expects to create 6,000 jobs during its construction and be responsible for 48,000 jobs - either directly or indirectly, by 2039.

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