MARKETING company Pollett and Cole has won the account to promote the new Kent Messenger Radio Group.

It follows the publisher's expansion into local radio with the acquisition of three stations, 106 CTFM in Canterbury, TLR (107.2 FM) in Thanet and Neptune Radio (96.4 FM/106.8 FM) in Dover and Folkestone.

Whitstable-based Pollet and Cole won the account despite stiff competition from other leading agencies.

It says its campaign will build on the KM Group's existing strong local relationships and aims to firmly position each station as an integral component of community life.