GREY pounds have propelled the owners of Saga, the go-ahead Kent-based company for fifty-somethings, up the super-wealth league. Roger de Haan and his family have risen 23 places in the latest barometer of financial success, standing in 153rd spot.

According to The Sunday Times Rich List 2002, the de Haans are worth £220 million, compared to £185 million in the previous year. The late Sidney de Haan, who died in February, founded the business in 1951. Profits went up to nearly £29m last year.

The Brake brothers, the phenomenally-successful Ashford-based founders of a chilled foods empire, have slipped 43 places to 296th, with assets said to have fallen from £128 million to £115 million in the last year. Their position would have been worse but for a sudden rise in share prices after brothers William and Frank and their families put the business up for sale.

Dartford's oldest rocker Mick Jagger - he was born in the town and went to the local grammar school - is said to be worth £155 million. He got some satisfaction from rising eight places to 203rd, despite the poor showing of his recent solo album. Music apart, Jagger, 58, also earns movie money. His company Jagged Films made Enigma, the successful film about the code-breaking feats at Bletchley Park during the Second World War. It starred Kate Winslet.

Ralph Gold, who lives near Tunbridge Wells, and his brother David made a fortune from porn. But they are also involved in executive charter airline Gold International, and David is chairman of Birmingham City Football Club. David's daughter Jacqueline spearheads the Ann Summers saucy sex aids retailing chain. The Golds, who also have interests in the media and property, are worth £410 million and come in at 72, up 10 places on the previous year.

Moni Varma, the business brains behind Rochester-based Veetee Rice, is 874th with assets of £40 million. Edwin Boorman, chairman and chief executive of the Kent Messenger Group, and his family are said to be worth £48 million. He shares 776th spot with the Canterbury-based Brett family, owners of Robert Brett and Sons, a mineral extraction and civil engineering business.

Bobby Neame, chairman of Shepherd Neame, the 300-year old Faversham-based brewery, and until recently High Sheriff of Kent, has entered the super-rich list for the first time (794). Although he is said to be worth £45 million alone, the company is owned by a number of family members, including chief executive Jonathan and vice-chairman Stuart.

Kent-based businessmen Sir Adrian and John Swire (aviation) are in 15th place with £1,100 million) and John Sunley (property) is in 874th spot with £40 million. Both Sunley and the Swires are said to be among the 30 most generous givers to good causes.

Property-owning billionaire Duke of Westminster tops the list with wealth valued at £4.7 billion, well above the Queen in 125th place (down 20) with £275 million. Surprisingly, Posh and Becks have some way to go to catch up. David and Victoria Beckham scrape in at 962 with a joint bank balance valued at a mere £35 million.

But everyone in the British list languishes well behind the richest man in the world. That's Robson Walton, the man behind Wal-Mart, the supermarket chain that owns Asda. He is said to be worth £73 billion, nearly £30 billion more than the previous year. He pushed Bill Gates, the Microsoft pioneer, into second spot with £37.5 billion.