Ford has announced that sales of its latest-generation Fiesta have reached one million in Europe.

The landmark was achieved just 28 months after the car went on sale. UK drivers have snapped up almost a quarter of the new models, with sales since launch totalling 239,742.

The Fiesta is produced in Europe in Ford's assembly plants in Cologne, Germany and Valencia, Spain.

It is the most successful European-made small car sold in Europe ever, with cumulative sales totalling 14 million since the car was first launched in 1976.

More recently Ford Fiesta is the first car in its segment to achieve top crash test ratings in each of the world's largest auto markets that perform safety testing - Europe, the U.S. and China.