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Developer buys land in North Foreland, Broadstairs, with plans for 24 homes on former site of Club Union Convalescent Home

A developer is expected to make £30 million after snapping up land in an exclusive seaside spot with permission to build 24 luxury homes.

The site once belonged to the Club Union Convalescent Home in North Foreland, Broadstairs.

Developers Elivia Homes bought the land, and is set to net £30 million in profit from the 24-home scheme. Picture: Hume Planning Consultancy
Developers Elivia Homes bought the land, and is set to net £30 million in profit from the 24-home scheme. Picture: Hume Planning Consultancy
The land is near North Foreland Golf Course in Broadstairs. Picture: Google
The land is near North Foreland Golf Course in Broadstairs. Picture: Google

It overlooks the sea and is next to North Foreland Golf Course in an area where houses regularly sell for millions of pounds.

Developer Elivia Homes has bought the land, which comes with permission to build four six-bedroom, seven five-bedroom, five four-bedroom, six three-bedroom, one two-bedroom and one one-bedroom properties.

Two applications – one for 30 properties and one for 25 – were submitted in 2016 and 2018 but both were refused by Thanet District Council.

The more recent application was turned down in 2019 but was then accepted on appeal.

It received more than 100 objections from neighbours, who raised concerns over the “inappropriate” design and “insufficient” car parking.

The houses in Broadstairs will be built by Elivia Homes. Picture: Hume Planning Consultancy
The houses in Broadstairs will be built by Elivia Homes. Picture: Hume Planning Consultancy
North Foreland is an exclusive estate in Broadstairs. Picture: Hume Planning Consultancy
North Foreland is an exclusive estate in Broadstairs. Picture: Hume Planning Consultancy

It is not known exactly how much Elivia Homes bought the site for.

But the gross development value of the land – what it might make the developer at the end of the project – is estimated at £30m, according to specialist property publication Prime Resi.

On accepting the appeal, officers at the Planning Inspectorate – the government’s planning arm – concluded the development “would maintain the character and appearance of the area and preserve the setting of the conservation area and the nearby listed buildings”.

It added: “The proposal would meet the objectives of the National Planning Policy Framework for the creation of high-quality buildings and places, and to conserve and enhance the historic environment.”

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